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EUROTEL INTRODUCES THE UNIQUE ADVANTAGEOUS
PROGRAM FOR ITS CUSTOMERS - PROGRAM Benefit
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On the 12th of January 1999
EuroTel announced a new program called Benefit which will reward its customers with
free EuroTel minutes, free phones, and even free holiday travel.
Benefit is the first program of its kind in the Czech Republic. Once again, this
innovation is exclusive to EuroTel.
What is Benefit ?
Free rewards and advantages from EuroTel and other leading Czech and international
companies. EuroTel is providing Benefit for free to its GSM Global and T!P customers.
How do you get Benefit ?
EuroTel customers are enrolled automatically if they make at least 150 minutes of calls in
a 3 – month period. Customers receive points at enrollment and every sixth month. Best
of all customers receive one point for each 30 CzK spent on EuroTel service.
Every quarter, all program participants will receive a personalized statement detailing
the number of points they have acquired. Depending on the total points available,
customers can select rewards immediately or later, when they collect higher amount of
points to choose higher value advantages.
What can EuroTel customers get out of Benefit ?
Within the framework of EuroTel Rewards, the points you gain can be traded, for
example, for free-of-charge calling time, and even a new handset! Another category - Travel
Rewards - offers trips with Čedok and British Airways, tickets for international
railways, lodging with the Marriot hotel chain, weekend adventure trips, or Benzina gas
station vouchers. And finally - the Spare Time Rewards include concert and theatre
tickets by TicketPro, MCs , CDs and videos released by Bonton, sports equipment, including
squash vouchers, or perhaps dinner in a selected restaurant. The choice of reward is based
on a customer´s preference and number of available points.
”Bonton, as the well known label in entertainment business is pleased to join the
EuroTel Benefit program – a guaranteed high quality program,” said René
Buřič, Marketing Director of Bonton.
”Čedok is pleased to participate offering its new summer ´99 catalogue as one of
EuroTel Benefit customer rewards, because we think it will be very popular among
EuroTel customers,” emphasized Jiří Hrabovský, spokesperson of Čedok travel
agency.
”I am familiar with many rewards programs around the world – this one is among the
most exiting. EuroTel customers are in for a big surprise” said Steve Maselko,
Marketing Director of Marriott.
"Through the Benefit program, we would like to thank our loyal customers
for their trust and good will," said Iva Taťounová, spokesperson for EuroTel
Praha.
"Everything we do is geared towards our customers. Following EuroTel´s latest
advertising theme ”More out of life”, we would therefore like to provide
our customers not only with high quality and reliable and attractively priced products and
services, but also with a new principle, taking the form of various rewards and benefits
which can be used in private life, while travelling, and during one's spare time. All
EuroTel mobile phone owners can become members of this exclusive club and enjoy all the
interesting and attractive advantages. We estimate that up to 70 percent of EuroTel
customers will join the Benefit program" added Iva Taťounová.
In preparing the Benefit program, EuroTel drew on the experience of many foreign
partners, chiefly telecommunication companies in the United States of America. To ensure
the program, EuroTel cooperates with a number of other partners: renowned domestic and
foreign companies, whose products or services can be selected by program participants.
EuroTel Praha Ltd is jointly owned by SPT TELECOM Inc. (51%) and Atlantic West B.V.
(49%). Atlantic West B.V. is equally owned by Bell Atlantic (NYSE:BEL) and MediaOne
International, a part of MediaOne Group (NYSE:UMG)
Prague, 12 January 1999
For more information,
please contact:
EuroTel Praha Ltd
Iva Taťounová
Tel.: 02/6701 1163, Fax: 02/6701 1195
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