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NEW YEAR - NEW PREFIX [0606]: 600,000 CUSTOMERS USING EUROTEL



EuroTel Praha, the leading and largest mobile phone operator in the Czech Republic, entered the new year 1999 with very successful record results!

In early January the total number of EuroTel customers reached 600,000.
EuroTel is the market leader positioned to serve the Czech market with world class services and growth. High demand for EuroTel services led the company to start selling GO service with the new prefix 0606 since January.

At the end of 1998 EuroTel registered more than 587,500 mobile phone users using the EuroTel GSM Global and T!P services.
In comparison with the end of 1997, when EuroTel registered 355,000 customers, the customer base of EuroTel increased by 232,500, i.e., more than 65%! In other words: last year approximately 4,500 new customers joined EuroTel every week. 1998 was the most successful year in EuroTel´s history.

EuroTel's 1998 financial indicators were higher than expected with annual revenues in excess of 14 billion CZK. "Our 1999 forecast is for a continuation of strong customer sales. This increase will translate into another year of record revenue growth as well," said Ed Kingman, Managing Director of EuroTel Praha.

The overall volume of sales in the pre-Christmas and Christmas period was shared mainly by products which EuroTel offers within the framework of the GO service (GO HIT, GO, and GO PRO sets). Also, sales of tariff programs for mobile phones within the T!P network (T!P TOP and T!P 60 services) and interest in various programs and services within the EuroTel GSM Global network (EuroTel Start, EuroTel Global, and EuroTel Business in connection with such services as Víkend or Týden) recorded significant increases. A number of customers chose, for example, the GO HIT set, selling for an attractive price, the T!P TOP service, the only tariff program without monthly payments in the Czech Republic, or some of the attractively priced mobile phones within the EuroTel GSM Global and T!P. In this way, many customers took advantage of various special offers and promotions with which they could save up to several thousand crowns when purchasing EuroTel services!

"As in past years we will offer our customers the most innovative services with the highest quality possible at affordable prices," emphasizes Ed Kingman. "As another first for the Czech market we are offering our loyal customers a unique program Benefit! Furthermore EuroTel is the only operator in the Czech Republic, which offers SuperSound to its customers - even better sound quality using the next generation of GSM technology.”

“The launching of SuperSound demonstrates that EuroTel is once again the leader in the Czech Republic, but also one of the GSM leaders in the world using the latest technology to serve its customers.”

„It is the customer's trust, considered to be a decisive factor in the future of mobile phones, that we respect. We provide our customers with the highest quality services, according to their individual requirements and needs. We will keep and improve our position as the leader in the Czech telecommunication market,“
added Ed Kingman.

EuroTel Praha Ltd. is jointly owned by SPT TELECOM Inc. (51%) and Atlantic West B.V. (49%). Atlantic West B.V. is equally owned by Bell Atlantic (NYSE:BEL) and MediaOne International, a part of MediaOne Group (NYSE:UMG)

PROGRESS IN NUMBER OF MOBILE PHONE OWNERS WITHIN EUROTEL NETWORKS

 

1992

1993

1994

1995

1996

1997

1998

Early January 1999

NUMBER

4,600

11,000

27,500

45,800

168,500

354,400

587,500

600,000


Prague, 2nd February 1999

For further information, please contact:
EuroTel Praha Ltd
Iva Taťounová
Tel" 02/6701 1193, Fax: 02/6701 1195

 





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